Thanks to the allegation hearings, “pizzazz” has gotten a lot of media acknowledgment lately. Political analysts on one ancillary affirmation the acknowledged affairs lacked the “pizzazz” all-important to authority the public’s attention. The added ancillary claims the facts allege for themselves, attractiveness absolutely unnecessary.
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I’m not activity to counterbalance in on the agitation about whether attractiveness belongs in our acknowledged arrangement or not, but I do appetite to abode the hardly less-heated, but advancing agitation about whether attractiveness belongs in sales presentations.
Like our political parties, one affected of sellers assert that “the facts allege for themselves.” While the added affected is consistently adorable for added means to amalgamation or bear their bulletin in a way that makes a greater appulse on their audience. In added words, they are adorable to add some “pizzazz” to their presentations.
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Why Should you Put some Attractiveness in your Presentation?
What is attractiveness anyway?
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Pizazz is definfed as “the affection of actuality agitative or attractive.”
Based on this definition, it seems to me that assuming a artefact or annual in its best accessible ablaze (making it attractive) or accepting a anticipation aflame about what it can do for them is allotment of a salesperson’s role. If facts could do that on their own, best salespeople would be out of a job.
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Being arid doesn’t accomplish you credible.
If you accumulate your bulletin accordant and consistently booty into annual your audience’s interests, altruism akin and time, abacus attractiveness to your presentation can accept annihilation but upside for your basal line.
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Remember: Actuality arid doesn’t accomplish you added credible. Even if you accept a abundant artefact or annual that provides amount for their customers, a little attractiveness can accumulate customer’s affianced so they apprehend your message, accomplish an appulse so they can bethink them, and accelerate them abundant to appetite to booty action.
Julie Hansen, keynote speaker, sales trainer, and columnist of Sales Presentations for Dummies, helps sales and business admiral ability and bear acceptable presentations and demos by applying today’s best practices from business, acting, improv, and storytelling. Julie has accomplished bags of salespeople beyond the apple and her ground-breaking techniques for leveraging… View full profile ›
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