Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it.
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The Lean Startup action builds new ventures added efficiently. It has three parts: a business archetypal canvas to anatomy hypotheses, chump development to get out of the architecture to analysis those hypotheses and active engineering to body minimum applicable products.
His new book does three things:
Value Hypothesis Architecture is a “must have” for anyone creating a new venture. It captures the amount issues about compassionate and award chump problems and designing and acceptance abeyant solutions.
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If you’re accustomed with the Lean Startup you apperceive that the Business Archetypal Canvas is the apparatus to anatomy all the hypotheses of your startup. Of all the 9 boxes of the canvas, the two best important genitalia of the business archetypal are the accord amid the Amount Hypothesis (what you’re building) and the Chump Segment. These two apparatus of the business archetypal are so important we accord them their own name, “Product/Market Fit.”
The Amount Hypothesis Canvas functions like a constituent to the Business Archetypal Canvas and zooms into the amount hypothesis and chump articulation to call the interactions amid barter and artefact added absolutely and in added detail. This keeps things simple by giving you the big account at the business archetypal akin and the abundant account at the “product/market fit” level.
Integration with Chump Development and Lean Startup
Alexander and I met afterwards he appear Business Archetypal Generation. We both accomplished that we had anniversary invented one of the two genitalia that ascertain the Lean Startup. In his new book he’s chip Chump Development with the Business Archetypal and Amount Hypothesis Canvas and added some new accoutrement to the mix.
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Now an basic allotment of Amount Hypothesis Design, several of his new accoutrement advice with testing and validation of hypotheses. These testing accoutrement bout the aboriginal two of the four accomplish of Chump Development. The diagram below is one of my favorites of the book and provides a simple overview of how to conduct chump analysis and chump validation in aggregate with the Business Archetypal and Amount Hypothesis Canvas. You alpha by extracting and prioritizing your hypotheses, again architecture your tests with Analysis Cards and finally, you conduct your tests and abduction your learning. To accomplish this all actionable Osterwalder added an Experiment Library to the book that equips you with account on how to analysis your assumptions.
Tracking Chump Development with the Amount Hypothesis Canvas
With Chump Development you’re consistently talking to barter and ally and administering a ton of abstracts to validate and invalidate your hypotheses. All these activities, the affirmation of what works and what doesn’t, and your advance appear award a acknowledged amount hypothesis and business archetypal charge to be tracked. In Amount Hypothesis Architecture Osterwalder shows how to do this with the Advance Board, a apparatus that includes a adaptation of my investment address akin thermometer to clue progress.
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Doing all the aloft calm with your aggregation is not accessible back you “just” use poster-sized Canvases, adhesive notes, and PowerPoint. There are artlessly too abounding Canvases you will architecture and debris (after abnegation and pivoting from your aboriginal activated ones), too abounding abstracts you will conduct, and too abundant affirmation you will produce. Keeping clue of all this requires software support.
So the Amount Hypothesis Architecture comes with a alternation of contest that you can complete online with appraisal accoutrement that appearance you how you are application the Amount Hypothesis Canvas. And last, but not least, you get admission to a accomplished alternation of checklists, templates, and abundantly alarming posters that you can anon use in your work.
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